Will the iPhone 17 Pro finally get a Pro camera app?

Mark Gurman in his Power On Newsletter:

The iPhone 17 line is shaping up to be a significant upgrade, particularly for the Pro models. In past years, Apple has focused more heavily on the camera’s photo-taking abilities. This year it will stress improvements to video recording. One of the goals for 2025’s iPhone line is to get the vlogging community and other video creators to move away from standalone cameras and use the iPhone for even more of their work. Look for Apple to more heavily than ever tout these video recording capabilities when the new iPhones debut in September.

If Apple really wants bloggers and video creators to move away from standalone cameras, they need to give its Pro users full camera controls, with white balance, ISO, actual lens selection, etc. Currently we have the illusion of lens selection, but Apple decides based on its algorithm whether or not to use a digital zoom vs switching to the telephoto lens.

On the 15 and 16 Pro for example, if you want to use the 5x zoom in medium to low light, the iPhone will use the 1x lens, and digitally zoom in to 5x, giving you a huge loss in detail. Sometimes the software switches back and forth between digitally zooming at 5x vs switching to the 5x telephoto lens, again trying to decide which is best for the user. This is frustrating to say the least.

On top of that, I’m sure vloggers would love the ability to record front and rear facing video at the same time, with their face inlaid with whatever footage they’re taking. Top that off with a CapCut like editing features like auto-captions, and people will happily pay for higher-priced iPhones.