The iPhone 16E will be Apple’s new “buffered” iPhone.
Tim Cook on Twitter:
Get ready to meet the newest member of the family.
Wednesday, February 19. #AppleLaunch
I’ve been thinking about this (probably too much,) but I don’t think it will be a new iPhone SE.
As a matter of fact, I think the SE lineup will be killed off.
What we will probably get is a new variant of the iPhone 16, rumored to be the iPhone 16E. This makes perfect sense for several reasons.
The iPhone SE lineup has defining features that make it an SE, the biggest two being the classic top and bottom bezels and the Home Button. If you get rid of both of those, you might as well get rid of the name too since it won’t make sense. People have associated the SE branding with those two hallmark features.
I know what you’re thinking. Apple has transformed many other devices and kept the same name, but in this case, pricing is a huge factor.
The 16E will have to support Apple Intelligence since Apple is heavily pushing it, meaning it will have an A17 Pro or A18 chip. Putting a faster chip in an iPhone SE model that beats the iPhone 15 in performance, and pricing it lower than that is nonsensical. If this device is part of the 16 lineup as the 16E, it becomes easy to make the price higher than the SE, but lower than the regular 16. I think it will take the place of the iPhone 15 and start at $699.
So now you have the following price points:
iPhone 16 Pro Max - $1,199 (starts at 256GB)
iPhone 16 Pro - $999
iPhone 16 Plus - $899
iPhone 16 - $799
iPhone 16E - $699
iPhone 15 Plus - $699
iPhone 15 - $599
The iPhone 14 and SE will be discontinued like in the EU, and the starting iPhone price takes a huge jump up from $429 to $599. I don’t think that’s a real shocker even though the click-bait headlines will definitely scream, “Apple raises lowest iPhone price by 40%.”
Seriously though, who really is buying the iPhone SE these days? I’m sure most people are being upsold into the iPhone 14 which is leagues better than the SE, making the real starting price of an iPhone as of today, $599.
Tim’s headline, “newest member of the family,” sounds like a whole new branding, and I think the “E” lineup of iPhones will fall in-line with the “A” line of Pixel phones.
The “E” lineup of iPhones also doesn’t have to be refreshed every year. It will be like the SE, acting like a price buffer to accommodate for technological advancements, laws and regulations, consumer demand, and company performance.
This is my speculation for this coming Wednesday.