Why we should (but probably won’t) get live Apple Events

It was WWDC 2019, & the tech community was excited to see the release of the new Mac Pro and Pro Display XDR.

While Apple knocked it out of the park with these two new products, what came next was something they never expected…

Even though both products were expensive, they were a great deal when compared to similar competitive products. A PC with comparable specs to the base Mac Pro was over $8,000.

The Mac Pro Price? $5,999.

The audience cheers.

The Pro Display XDR was also an expensive product, but people knew that it was a great deal for the specs. Most reference monitors were in the tens of thousands of dollars, and Apple “referenced” a $43,000 monitor (see what I did there?).

If the reference monitors are $40K, how much will Apple’s display cost?

The Pro Display XDR was $4,999.

Great positioning and marketing.

The audience cheers.

What came next though stole the show. Apple announces its VESA mount for $199, and then the ProStand for $999.

NINE HUNDRED AND NINETY NINE DOLLARS.

The shock, horror, and groans heard around the world!

I think it caught John Ternus by surprise a bit, but I love his reaction. He kept going and put a smile on his face, knowing that we would buy it anyway.

A classic moment indeed.