Now is a good time to thank Apple for removing the charger and headphones from the iPhone box.
The Times of India:
Apple transported five planes full of iPhones and other products from India to the US in just three days during the final week of March, a senior Indian official confirmed to The Times of India. The urgent shipments were made to avoid a new 10% reciprocal tariff imposed by US President Donald Trump’s administration that took effect on April 5. Sources said that Apple currently has no plans to increase retail prices in India or other markets despite the tariffs.
A whole new meaning to the term “iPhone Air.”
This doesn’t come as a surprise since many people are panic-buying new iPhones to avoid paying a higher price in the near future. The excess supply should delay any potential price increases, if Apple decides to go that route.
I remember in 2020 when the iPhone 12 was announced, Lisa Jackson had a whole segment explaining why Apple was removing the power adapter and headphones from the iPhone box. The main goal was to lessen e-waste and carbon emissions, but I’m sure it also increased Apple’s profits by not including another $40 worth of accessories in the box.
They did mention one fact that I find interesting in todays’ times: the ability to load a ship with 70% more iPhones due to the smaller box size.
People were understandably a bit pissed off that they weren’t getting their accessories anymore, but now is a good time to appreciate the smaller box since I’m sure the planes can also carry at least 50% more iPhones than before.