Apple should be laser-focused on Vision Pro technology because they have the lead.

Mark Gurman in his latest Power On newsletter discusses Apple’s future plans for the Vision Pro and how Tim Cook is “hell-bent” on the future of Vision Pro technology:

The idea is to create an ultra-low-latency system for streaming a user’s Mac display or for connecting to high-end enterprise applications. Some customers have been using the Vision Pro for things like viewing imaging during surgery or for flight simulators. Those are two areas where a user would want the least amount of lag possible — something that can’t be guaranteed by a fully wireless system.

Still, all of this is a stepping stone toward Cook’s grand vision, which hasn’t changed in a decade. He wants true augmented reality glasses — lightweight spectacles that a customer could wear all day. The AR element will overlay data and images onto real-world views.

Cook has made this idea a top priority for the company and is hell-bent on creating an industry-leading product before Meta can. “Tim cares about nothing else,” says someone with knowledge of the matter. “It’s the only thing he’s really spending his time on from a product development standpoint.”

The Vision Pro is already a game changer for healthcare, and it will only get better with more advanced technology. What seems like a disadvantage for the regular consumer is actually an advantage for healthcare providers. Even though the public perception of the Vision Pro is that of an entertainment device, it wouldn’t surprise me if the Vision Pro starts leaning more heavily into enterprise, and the spectacles become a separate product that is more consumer oriented.

Even though Apple is racing against Meta to be the industry-standard, one key advantage Apple has over Meta is their staunch stance on privacy, which is critical for healthcare and really for any major company that wants to adopt AR/VR headsets. They want to know with reassurance that their data, patient data, and company confidential information is safe. Meta has overhauled their stance on privacy, but the perception of poor privacy practices still lingers from their past blunders. It also doesn’t help that they are a social media conglomerate, which just has anti-privacy vibes written all over it.