Apple needs to apologize.
GregsGadgets put up a nice video describing the frustrations an Apple fan faces, especially when it comes to Siri and its downward spiral, both literally and from a marketing perspective.
Hopefully people watch it till the end, where he does gives Apple a lot of credit for fighting the Privacy fight, something more and more companies these days are willing to sacrifice at the expense of growth and profits.
This whole intelligence Siri thing reminds me of Apple Maps back on iOS6.